Daye is a pioneering gynae health company that combines innovative products with comprehensive digital healthcare services. Its offerings include a patented tampon for menstrual pain relief and the groundbreaking Diagnostic Tampon for at-home STI, HPV, and vaginal infection screening. Complementing these physical products, Daye provides a virtual care platform with prescriptions, consultations, and preventative care.

Revamping the Daye Website

The Daye website revamp was driven by the need to support the company's growth and evolution into a comprehensive women's health platform. A key focus was improving the product pages to better showcase Daye's expanding range of offerings, particularly the innovative Diagnostic Tampon. The redesign aimed to enhance the user journey, providing clearer information and more engaging content to drive conversions. As a subscription-led business, special attention was given to optimising the subscription flow and highlighting the benefits of recurring orders.

The project's scope extended beyond aesthetic improvements, addressing crucial business objectives. The new design system, featuring scalable and reusable components, significantly reduced development time and improved the team's ability to quickly implement new features. This efficiency was critical in supporting Daye's rapid growth and expansion into new product categories.